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Website analytics & tracking

Understand how people use your website and what leads to results

We set up reliable analytics and key-event tracking so you can see how visitors arrive, what they do, where they drop off and which actions support leads, bookings or sales.

Useful analytics starts with measuring the things that matter to your business. We configure the tracking foundation, define important events and conversions and create clear ways to review the data. This gives you a better understanding of website performance without turning analytics into an overwhelming collection of numbers.

Set up my analytics How we work
Analytics setup Event tracking Conversion tracking User journeys Reporting

Understanding visitor behaviour

See what happens between a visit and a result

Analytics becomes useful when individual numbers connect into a journey. We measure where visitors come from, how they interact with important pages, where friction appears and which actions eventually lead to meaningful outcomes.

Live measurement
Example session #A82F
✓ Tracking active
Visitor journey From arrival to result
1 visitor
↳ Event page_view ✓
↓ Event scroll_75 ✓
+ Event form_start ✓
Behaviour view Page interaction
Live
Average scroll depth 72%
01 Source

Traffic arrives

See which channels and campaigns bring visitors to the website and which landing pages they enter through.

38% Organic traffic
02 Behaviour

Visitors engage

Track how visitors move through important pages, how far they scroll and which content keeps their attention.

72% Engaged sessions
03 Interaction

Important actions happen

Measure CTA clicks, navigation choices, downloads and other interactions that show progress towards an important business goal.

184 Key events
04 Friction

Drop-offs become visible

See where visitors leave important flows so confusing pages, unnecessary steps and usability issues can be investigated.

21% Flow drop-off
05 Result

Conversions connect the journey

Connect forms, bookings, purchases and other outcomes with the pages and actions that helped visitors reach them.

5.8% Conversion rate
Sessions 1,248 +18%
Tracked events 4.6k +31%
Conversion rate 5.8% +0.9%
Flow drop-off 21% -12%

Analytics setup process

How we set up useful website analytics

We first decide what your business actually needs to understand, then configure reliable tracking, add the important events and create a clear way to review the results.

Define what matters

We clarify your website goals and identify the visits, interactions and outcomes that are genuinely useful to measure.

Configure the tracking foundation

We set up the required analytics and tracking tools so page views, traffic sources and other core information are recorded reliably.

Track important events and flows

We add meaningful events and conversions around forms, purchases, bookings, navigation and other interactions so important user journeys become measurable.

Review insights and improve

We organise the data into clear views and use it to identify strong pages, friction points and opportunities for improving the website over time.

Why analytics matters

Useful analytics starts with the questions your business needs answered

Analytics can be as simple or as detailed as your website requires. The important part is making sure the data is reliable and connected to real business questions. Instead of tracking everything simply because it is possible, we focus on the interactions and journeys that can help you understand performance and make better decisions.

The goal is not a bigger dashboard. The goal is clearer information about what visitors do, where they struggle and which parts of the website contribute to meaningful results.

Reliable measurement

We configure analytics and tracking carefully so the numbers you use to make decisions have a dependable technical foundation.

Understand behaviour and friction

User journeys, scroll behaviour and key interactions can reveal which content works well and where visitors encounter unnecessary difficulty.

Connect actions to outcomes

Forms, bookings, purchases and other conversions can be connected with the pages and interactions that helped users reach those outcomes.

Turn data into improvements

Clear reporting makes it easier to identify what is changing, where improvements may help and whether previous changes are producing better results.

★ ★ ★ ★ ★

We have worked with Rafael for a long time and could not be more grateful for his help, professionalism and significant contribution to the development of our company's digital services. If you are looking for a reliable and long-term partner, we can warmly recommend him!!

— Coeur Studios Review on Google

Want a clearer view of what is happening on your website?

Tell us what you currently measure, which actions matter to your business and what you would like to understand better. We can review the setup and suggest the right level of tracking for your website.

Set up my analytics
Analytics setup Events & conversions Flows & drop-offs Reporting

Useful to include: your website URL, current analytics tools, important forms or flows, conversions you want to measure and any reporting problems you currently have.

Start Tracking What Matters

If you need a new analytics setup, better event and conversion tracking or a clearer understanding of how visitors use your website, we are ready to help.

Rafa
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Schedule a free audit with Rafa

Tell me what you would like to measure or understand better and include your website link if you already have one. If you currently use Google Analytics, Tag Manager, Search Console or another tracking setup, mention that as well. I’ll look into the situation and prepare for our discussion.

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